Editorial / Promotional / Consumer / Physician-to-Physician

Tom Hitchcock / tomhitchcock7@gmail.com / 904-310-9976

©2011 Pen-n-Ink / Site Design by Pen-n-Ink

WHETHER TO INFORM, PROMOTE, OR PERSUADE, every piece of written communication has its own voice and advances an agenda of some sort. Each client’s need falls in one or more places across that spectrum.

In the many years I’ve been working for clients, among the skills I’ve brought to the table is the versatility to write and create in voices and styles across the communications spectrum. This has proven useful in many ways, not least of which when a client wants to establish or maintain a common theme or voice across multiple platforms.

If I had the choice to call myself a freelance writer or a communications problem solver I’d choose the latter. Not every project is a problem, but every project deserves the care and scrutiny to examine it from different perspectives. To discover where creativity and imagination might take an assignment that starts out as a challenge, but ends up as an opportunity.

My three-plus decades of experience run the gamut from an entry-level copywriter in an ad agency, ad agency principal, agency creative executive, and stints as a freelancer in between. Over the last several years, my freelance assignments have drawn me into the gravitational pull of the healthcare field, with projects demanding everything from absolute clinical accuracy in an authoritative editorial voice to communications and stategic consulting.